CenterWell - My Wellness Journey
HEALTH TECHNOLOGY
Busy Schedules:
Millennials and Gen Z often lead fast-paced lives, juggling multiple responsibilities such as work, education, and social commitments. This hectic lifestyle leaves little time for prioritizing health and wellness activities.
Limited Access to Healthcare:
Many individuals within these demographics may face barriers in accessing healthcare services due to factors such as financial constraints, lack of insurance, or living in areas with limited healthcare infrastructure. This limited access can hinder their ability to seek timely medical assistance and preventive care.
Lack of Personalized Guidance:
With an abundance of conflicting information available online, millennials and Gen Z may struggle to discern reliable health advice tailored to their specific needs and preferences. This lack of personalized guidance can lead to confusion and frustration when attempting to make informed decisions about diet, exercise, medication, and other health-related matters.
Difficulty in Tracking Health Metrics:
Keeping track of exercise routines, dietary habits, medication schedules, and sleep patterns can be challenging amidst the demands of daily life. Without an efficient system in place for monitoring these metrics, individuals may find it difficult to maintain consistency in their health-related behaviors, potentially leading to negative health outcomes.
Limited Awareness of Nearby Healthcare Resources:
When in need of medical assistance, millennials and Gen Z may encounter difficulties in identifying nearby healthcare providers or clinics. This lack of awareness about available resources can delay seeking appropriate medical attention, exacerbating health issues and causing unnecessary stress.
Several factors contribute to the challenges faced by millennials and Gen Z in maintaining healthy lifestyles:
Following the collection of research findings, I proceeded with analyzing the data to identify patterns among various user types. This process enabled me to develop personas that deeply aligned with the users' needs, aspirations, challenges, and driving factors.
A tech-savvy, ambitious, and sociable. They enjoy exploring new apps and digital platforms that enhance their productivity and lifestyle. They value authenticity and gravitates towards brands that resonate with her Filipino heritage and culture. Despite their hectic schedule, they prioritizes their health and seeks practical solutions that fit into her daily routine.
Miguel is adaptable and socially conscious, with a laid-back demeanor that belies his energetic nature. He values authenticity and gravitates towards genuine connections and experiences. Despite his busy schedule, Miguel approaches life with a sense of optimism and curiosity, always eager to learn and grow.
A creative, independent, and mindful, with a passion for design and a commitment to holistic well-being. They values authenticity and seeks tools that align with their creative spirit and lifestyle. Despite the challenges of freelance work, they approach life with resilience and optimism, finding inspiration in both their professional and personal pursuits.
